Live Chat Services Online & Lead Generation

Online chat is a powerful way to reach out to the customers. Live chat services online allow you to cater to the needs of the customers in a more effective way. A growing method of communication, a Forrester article revealed that live chat use has increased from 38 percent in 2009 to 65 percent in 2015.

The main function of live chat services online is customer service. However, they can also be used as a lead generation tool. In fact, this is the most potent impact of live chat. The leads generated through the live chat tool can be fed to the sales funnel ultimately resulting in increased customers and revenues.

lead generation

Here are four tips that will help in capturing customer leads by using live chat services online.

Ask for Email

The obvious way to generate leads through live chat is to ask for the email. The customer service representative should proactively ask the customer to provide an email so that detailed information can be provided to the customers.

Also, the live chat software can be set up to capture and record the email of customers even during offline hours. The chat box could be set up to automatically ask for email so that the customer can get detailed information about a product or service. In this way, your team will be able to generate leads without making any effort. The email list can then be used with the e-mail marketing tool to send offers, promotions, and campaigns to the persons who are actually interested in the product.

Capture Customers with a CTA

Another way to generate leads with live chat services online is to use a Call-to-Action (CTA) when engaging with the customers. Instead of saying, ‘how may I help you?’ or ‘do you need any help?’, it’s better to offer the prospect something valuable. This can be a coupon or discount, or free materials such as an e-book or infographics. The CTA should serve as a way to capture the online visitor’s attention.

Social Media

Social media sites are a virtual gold mine for companies. One great way to attract customers is by attaching links to social media posts. These social media links can lead to instant lead generation.

Integration with CRM

A great way to generate leads through live chat services online is by integrating it with a CRM software. A lot of CRM software supports live chat integration. When implemented correctly, the live chat can serve as an effective tool for generating leads that can be turned into customers.

Live chat software can help customer service staff to provide efficient and prompt customer service. The online chat service can also serve as a great lead generation tool. By following the tips mentioned here, the customer service representatives will be able to enter a large number of prospective customers into the sales funnel.